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Rental Equipment

Within our rental platform, Strategic Analytics has undertaken more than 100 projects with clients across a range of product segments, including:

  • Power Generation and Load Banks
  • Cooling and HVAC
  • Earth Moving and Material Handling equipment
  • Portable Accommodation
  • Powered Access equipment
  • Safety equipment
  • Specialist Oil & Gas tools
  • Test & Measurement tools
  • Sanitation solutions
  • Site Fencing
  • Roll-off Containers

Our clients include some of the largest global rental companies as well as a number of mid-sized regional providers.  With one client, our close support during an eight year growth phase helped them increase revenues 4-fold and market capitalization 12-fold to build a position as the global leader in its sector.

Example client engagements

  • Optimized coverage strategies in terms of depots and sales-resources – by building a detailed understanding of market size by product, end-user sector and customer types.
  • We have undertaken these 'go-to-market' studies for: a power rental client across 20 developed economies in Europe, North America and Asia; for the largest power access company in the UK; and for the largest portable sanitation provider in North America;
  • Analyzed the global power supply-demand balance – to quantify current and future power shortfalls by country and used this to quantify their rental needs;
  • Undertook extensive voice-of-customer interviews with utilities companies across South America and Africa to understand their pain-points and buying criteria – and used these insights to define appropriate value propositions by pain-point;
  • Supported a $10B+ revenue rental company in re-defining their coverage model and reporting structure by region, product-line and account type;
  • Undertook deep dives into key verticals – such as mining, oil and gas, utilities - to map out applications of power rental across the value-chain; drivers of end-user need by application; and rental propensity;
  • The results supported product development, defined resource levels and were used as the basis for salesperson training programmes;
  • Undertook commercial due diligence for acquisitions across a number of rental product categories – including powered access, chillers, tanks and portable sanitation.